Delivering top-performing retail programs since 1976.
For nearly 50 years, Rainbow Distributors has been a trusted partner of some of the nation’s most recognizable names in grocery and pharmacy, with custom sourcing and distribution solutions that help you unlock new pathways to growth.
Our retail programs are proven, resilient, and designed to help you grow.
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2-for-$3
Rainbow’s highly-popular Dollar Day Program brings the dollar store to the grocery store, delivering the convenience and value your customers seek in difficult economic times.
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Multicultural Health & Beauty (HBC)
Top selling products from some of the biggest brands, catering to the Health and Beauty Care needs of men and women of all ethnicities.
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Dorm Essentials
For college students, cost matters. Our Dorm Essentials program was created to bring affordable housewares and other essential dorm supplies to near-campus retail environments.
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Puppie Love
Rainbow Distributors is a leading distributor of Puppie Love licensed products. Enjoy big margins and capitalize on built-in brand affinity by launching this hot license in your stores.
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For the Kids
From durable drinkware to candy dispensers featuring the most iconic animated characters, our licensed product lines are in demand for kids and collectors alike.
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Kitchen Supply
Providing your customers with an exceptional value on kitchen supplies, this staple program is a prove, year-round winner.
Our guiding principle; Putting people first.
Whether it’s our incredibly hard-working employees or the wonderful customers we serve, Rainbow Distributors is delivering on its mission to do right by the people we work both for, and with.
A trusted partner of:
…and many more!
Ready to activate one of our high-performing programs in your stores?
Complete this form to get the conversation started.
